James is the leading expert and author in how to use decision modeling, business rules, and analytic technology to deliver Digital Decisioning. James is passionate about helping companies improve decision-making and effectively adopt advanced analytic technology.

He provides strategic consulting to companies of all sizes, working with clients in all sectors to adopt decision-making technology. James has spent the last 20 years working in decisioning and has led Decision Management efforts for leading companies in insurance, banking, health management, and telecommunications.

He has written several books on decisioning and DMN including “Digital Decisioning: Using Decision Management to Deliver Business Impact from AI” and “Real-World Decision Modeling with DMN: Effective Communication of Decision-Making” with Jan Purchase.